Реферат по дисциплине «Английский язык»

Тема: Маркетинговые подходы к ценообразованию на продукты или услуги.

Introduction

For the further development of market relations in any country, a thorough knowledge of the principles and methods of market research, pricing, through the promotion of goods on the market, the development of measures to improve the competitive position of the company. All these issues are being studied by marketing.

Marketing is a theoretical and practical system aimed at the development and production of new products taking into account the market situation and changes in people’s needs in order to maximize profit by meeting the needs. Its main meaning is the production of the goods sold, i.e. one that will find its buyer.

The importance of marketing as the development of market relations is increasingly growing, since marketing is widely used in various areas of entrepreneurial activity in the market of industrial and technical goods; consumer goods; different types of services.

In this regard, it is relevant to consider the issues of marketing approach to pricing and functions, marketing goals.

The purpose of this work is to consider the main functions and goals of marketing, as well as the marketing approach to pricing.

The goal is achieved through the following tasks:

— consider the main functions and goals of marketing;

— study the features of the marketing approach to pricing.

Functions and main goals of marketing

Marketing activities are based on the implementation of the basic attitudes of market relations. Marketing can be considered in two aspects: as a system focused on strategy and tactics of active adaptation to changing and improving market requirements, and how to operate within the market. In both cases, marketing performs certain functions that can be classified in the following way.